THE BUSINESS DECISION LAB

A little challenge.
A different perspective.

Step into a fictional business. Make a choice. Explore the reasoning. These original demonstrations are designed for discovery, not academic assessment.

DECISION 1

Which campaign looks more efficient?

Both campaigns spent ₹10,000. Assume every new customer has the same expected value.

Campaign A1,000 clicks20 new customers

Campaign B500 clicks25 new customers

Campaign A — it generated twice as many clicks.Campaign B — it acquired customers at a lower cost.They are equally efficient because the spend was equal.

A little challenge.A different perspective.

Which campaign looks more efficient?

Have a question about your MBA?

A little challenge.
A different perspective.