All specialisations
MBA / Data & technology
Business Analytics
Turn business questions into analysis, clear visual explanations and better-informed decisions.
FOLLOW YOUR INTEREST
You might enjoy this if…
You enjoy asking why, finding patterns and explaining what the numbers mean.
YOUR LEARNING DIRECTIONFrom subjects
From subjects
to ways of thinking.
Use this guide to understand the field. Check the official syllabus for exact electives and current availability.
Forecasting techniques
Supervised learning
Big data analytics
Capabilities to explore
- Frame a business question and select meaningful measures.
- Translate patterns into a recommendation with clear assumptions.
- Communicate insights through dashboards and visual stories.
FROM THE PUBLISHED CURRICULUM
See the subjects behind the direction.
The early semesters establish a business foundation. These later-semester subjects are listed on Amity’s programme page.
Explore the shared foundationSemester 3 · published subjects
- Analyzing and Visualizing Data with Power BI
- Forecasting Techniques
- Introduction to Business Analytics
- Minor Project
- Professional Ethics
- Strategic Management
- Supervised Learning Techniques
Semester 4 · published subjects
- Big Data Analytics
- Digital Marketing
- Major Project
- Management in Action Social Economic and Ethical Issues
- Optimization and Dimension Reduction Techniques
PICTURE THE APPLICATIONWhat could this
What could this
look like in practice?
This original example illustrates the kind of business thinking connected with the field. It is not a promised programme assignment.
Investigate why repeat purchases fell for a fictional retailer and present a dashboard-led recommendation.
Frame the problemExplore the evidenceExplain your decision
Try a business challengeCONNECT THE LEARNING WITH WORKWhere could you
Where could you
use this thinking?
Research the responsibilities, skills and entry requirements in these work contexts. Your experience and the employer’s requirements matter alongside the qualification.
Business analystBI analystOperations analyst
Illustrative career directions, not job or salary guarantees.
READY FOR YOUR NEXT QUESTION?
Explore next stepsTurn interest into a plan.
Check eligibility, current fees and the next available intake.