Connect a career aspiration with skills you can practise and evidence you can build. These are illustrative pathways, not graduate outcome claims.
Start: Sales or customer-facing work. Aim: deepen my current direction. Validate role requirements against actual vacancies and your experience.
Design a segment, positioning statement and distribution approach for a fictional new beverage.
Work contexts to researchMarketing executive · Sales professional · Business development associate
Choose a launch channel for a fictional subscription brand and design a test that measures profitable customer acquisition.
Work contexts to researchDigital marketing executive · Performance marketing specialist · Growth marketing associate
Create a balanced growth recommendation for a fictional company facing financial, people and customer constraints.
Work contexts to researchManagement trainee · Business operations professional · Project coordinator
Write down a business problem you struggle to solve. Keep a sample of your current work and the questions you cannot yet answer.
Revisit the problem through each relevant subject. Seek feedback on a project and explain the assumptions behind your recommendation.
Use a portfolio, a changed responsibility or a documented improvement to demonstrate progress. A new title or salary is not an automatic outcome.
Prepare an enquiry about your course, study plan or fees.